IMG-3688.jpg

Even birth advocates need art direction and an affirming digital footprint

It started off simply. Art direction for the billboard graphics you see here — you read right, they ended up projected for all of Baltimore to see!

 

That exercise showed us that MOMCares needed visual  cohesion and messaging clarity so we embarked on a branding project that culminated in the development and copywriting of a full website — amongst other goodies.

IMG_4747 2.PNG
IMG_4746 2.PNG

Prioritizing the Matriarch

From color palette to written content, our inspiration was focused primarily on the empowered birthing experience of the Black mother. 
 

Deliverables

  • Brand and Messaging Guide

  • Iconography and Brand Elements

  • Newsletter Templates

  • Website Development & Design

  • Website Copywriting

Zesty fermented food company seeks energetic brand voice

Fresh ways to engage their audience was the last thing on wildbrine’s mind. We stepped in and wrote their website and built their social presence from scratch so its founders could focus on what matters most to them —  tangy small-batch ferments. Yah, we wrote that product description too. Makes sauerkraut sound yummy, right?

Screen Shot 2021-08-26 at 11.06.35 AM.png
We kraut you! #wildbites
Screen Shot 2021-08-25 at 9.59.26 PM.png

Grounding in Authenticity

 

  • We tapped into the intense creativity of wildbrine’s founders to develop a brand voice that is honest and witty, yet knowledgeable.

  • We grounded our storytelling by deep diving into wildbrine’s origins, motivations, and their commitment to making clean and sustainably delicious food.

  • We then leveraged the voice we developed by flowing it into social media, website language, and blogs, too!
     

Deliverables

Creative direction & consistent digital content for architectural nonprofit

Tapping into an intelligent yet down-to-earth brand voice opened the pathway for us to create an engaging monthly newsletter and a social media presence that feels authentic and rooted in place-keeping.

Screen Shot 2021-09-04 at 11.12.13 AM.png
Screen Shot 2021-09-04 at 10.04.40 AM.png

Centering Place-keeping in Maryland 

We brought balance to the challenge of uplifting work across separate locations by creating individualized narratives for respective neighborhoods and bringing staff voices to the forefront. We also united the disparate locations with mission-centered themes. 


 

Outcomes

  • Recognizable brand aesthetic

  • Consistent communications to target audience

  • Internal team cohesion

  • Vibrant designs

  • Money-earned through giving campaigns